# Trade mark counterfeiting: what it is and how it works
> Trade mark counterfeiting involves using a brand's signs to present a product as genuine when it is not.
URL: https://www.zorraquino.com/en/dictionary/branding/falsification.html

# Trade mark counterfeiting

Trade mark counterfeiting involves using a brand's signs to present a product as genuine when it is not. It should be distinguished from a disputed resemblance, an informative reference and criticism

What it means, how it is used and where it comes up, with its related concepts.

[The whole glossary](https://www.zorraquino.com/en/dictionary)

## What it is and how it works

It can affect buyers and the brand's reputation. Identifying it requires considering how the product is offered and what confusion it causes. This definition does not in itself establish a specific infringement or replace an assessment of the evidence and circumstances.

Also known as

brand counterfeiting, counterfeit goods, brand piracy

Topics

[Brand and branding](https://www.zorraquino.com/en/dictionary/category/marca-y-branding)

## Related concepts

- [Registered trade mark](https://www.zorraquino.com/en/dictionary/branding/trademark.html)
- [Brand dilution](https://www.zorraquino.com/en/dictionary/branding/brand-dilution.html)
- [Misbranding](https://www.zorraquino.com/en/dictionary/branding/misbranding.html)