# Monolithic brand: what it is and how it works · Zorraquino
> A monolithic brand architecture uses one main brand to identify an organisation's different offers.
URL: https://www.zorraquino.com/en/dictionary/branding/family-brand.html

# Monolithic brand

A monolithic brand architecture uses one main brand to identify an organisation's different offers

What it means, how it is used and where it comes up, with its related concepts.

[The whole glossary](https://www.zorraquino.com/en/dictionary)

## What it is and how it works

Products and services are usually differentiated by descriptors or subordinate names. This model concentrates investment and recognition, although it can limit the separation between businesses. It requires the shared promise to be credible across the different activities.

Also known as

Branded house

Topics

[Brand and branding](https://www.zorraquino.com/en/dictionary/category/marca-y-branding)

## Related concepts

- [Brand architecture](https://www.zorraquino.com/en/dictionary/branding/branch-architecture.html)
- [Naming architecture](https://www.zorraquino.com/en/dictionary/branding/naming-architecture.html)
- [Brand governance](https://www.zorraquino.com/en/dictionary/brand-governance)