# Functional benefits: what it is and how it works
> Functional benefits are the practical advantages a product or service delivers through its performance, such as saving time or solving a problem.
URL: https://www.zorraquino.com/en/dictionary/branding/functional-benefits.html

# Functional benefits

Functional benefits are the practical advantages a product or service delivers through its performance, such as saving time, lasting longer or solving a specific problem

What it means, how it is used and where it comes up, with its related concepts.

[The whole glossary](https://www.zorraquino.com/en/dictionary)

## What it is and how it works

They are directly linked to attributes and meet the basic need that prompts a purchase: a trainer cushions, software automates tasks, a detergent removes stains.

They are essential for the offer to be credible, but in many categories competitors soon match these advantages, so differentiating on them alone can be difficult. That is why they are often combined with emotional and symbolic benefits.

Topics

[Brand and branding](https://www.zorraquino.com/en/dictionary/category/marca-y-branding)

## Related concepts

- [Brand benefits](https://www.zorraquino.com/en/dictionary/branding/benefits.html)
- [Brand attributes](https://www.zorraquino.com/en/dictionary/branding/attributes.html)
- [Emotional benefits](https://www.zorraquino.com/en/dictionary/branding/emotional-benefits.html)