# Impersonation: what it is and how it works · Zorraquino
> Impersonation uses someone else's identity to make people believe that a message, profile or service comes from a party that did not issue it.
URL: https://www.zorraquino.com/en/dictionary/branding/identity-theft.html

# Impersonation

Impersonation uses someone else's identity to make people believe that a message, profile or service comes from a party that did not issue it. It can affect brands, organisations and individuals

What it means, how it is used and where it comes up, with its related concepts.

[The whole glossary](https://www.zorraquino.com/en/dictionary)

## What it is and how it works

Not every use of a name or sign constitutes impersonation: a reference or criticism may have a different purpose. The response should identify the deception, preserve evidence and provide official verification channels. A familiar appearance does not establish authenticity, and a verified account does not eliminate every risk.

Also known as

identity spoofing

Topics

[Brand and branding](https://www.zorraquino.com/en/dictionary/category/marca-y-branding)

## Related concepts

- [Phishing](https://www.zorraquino.com/en/dictionary/internet/phishing.html)
- [Cybersquatting](https://www.zorraquino.com/en/dictionary/internet/cibersquatting.html)
- [Negative brandjacking](https://www.zorraquino.com/en/dictionary/branding/negative-brandjacking.html)