# Combination mark: what it is and how it works · Zorraquino
> A combination mark brings together a symbol and a written name that can be used together or separately.
URL: https://www.zorraquino.com/en/dictionary/branding/imagotype.html

# Combination mark

A combination mark brings together a symbol and a written name that can be used together or separately

What it means, how it is used and where it comes up, with its related concepts.

[The whole glossary](https://www.zorraquino.com/en/dictionary)

## What it is and how it works

It is one of the ways of organising a brand's visual identifier. Its usefulness depends on both elements remaining recognisable and legible. These names vary between design schools, so it is advisable to accompany them with examples and usage rules.

Also known as

Imagotype

Topics

[Brand and branding](https://www.zorraquino.com/en/dictionary/category/marca-y-branding)

## Related concepts

- [Visual identity](https://www.zorraquino.com/en/dictionary/branding/visual-identity.html)
- [Distinctive brand assets](https://www.zorraquino.com/en/dictionary/distinctive-brand-assets)
- [Brand guidelines](https://www.zorraquino.com/en/dictionary/branding/corporate-identity-manual.html)