# Independent brand: what it is and how it works · Zorraquino
> An independent brand within a portfolio presents itself with its own identity and positioning, with little visibility of the parent company.
URL: https://www.zorraquino.com/en/dictionary/branding/individual-product-brand.html

# Independent brand

An independent brand within a portfolio presents itself with its own identity and positioning, with little visibility of the parent company

What it means, how it is used and where it comes up, with its related concepts.

[The whole glossary](https://www.zorraquino.com/en/dictionary)

## What it is and how it works

This model makes it possible to serve different audiences or markets, but requires resources to build each brand. Commercial independence does not imply legal independence. Whether it is appropriate should be assessed within the organisation's brand architecture.

Also known as

Individual brand, standalone brand

Topics

[Brand and branding](https://www.zorraquino.com/en/dictionary/category/marca-y-branding)

## Related concepts

- [Brand architecture](https://www.zorraquino.com/en/dictionary/branding/branch-architecture.html)
- [Parent brand](https://www.zorraquino.com/en/dictionary/branding/parent-brand.html)
- [Naming architecture](https://www.zorraquino.com/en/dictionary/branding/naming-architecture.html)