# Internal branding: what it is and how it works · Zorraquino
> Internal branding helps people within an organisation understand the brand and express it in their work.
URL: https://www.zorraquino.com/en/dictionary/branding/internal-branding.html

# Internal branding

Internal branding helps people within an organisation understand the brand and express it in their work

What it means, how it is used and where it comes up, with its related concepts.

[The whole glossary](https://www.zorraquino.com/en/dictionary)

## What it is and how it works

It connects culture, leadership, processes and internal communication. Its aim is to translate a brand promise into specific decisions and behaviours. An internal campaign has little effect if the working experience or incentives contradict the message.

Topics

[Brand and branding](https://www.zorraquino.com/en/dictionary/category/marca-y-branding)

## Related concepts

- [Branding](https://www.zorraquino.com/en/dictionary/branding/branding.html)
- [Brand](https://www.zorraquino.com/en/dictionary/branding/brand.html)
- [Brand promise](https://www.zorraquino.com/en/dictionary/branding/brand-promise.html)