# Brand symbol: what it is and how it works · Zorraquino
> A brand symbol is a graphic mark that identifies a brand without showing its written name. It can be figurative, abstract or based on letters.
URL: https://www.zorraquino.com/en/dictionary/branding/isonic.html

# Brand symbol

A brand symbol is a graphic mark that identifies a brand without showing its written name

What it means, how it is used and where it comes up, with its related concepts.

[The whole glossary](https://www.zorraquino.com/en/dictionary)

## What it is and how it works

It can be figurative, abstract or based on letters. Its recognition depends on the design and on accumulated exposure. Before using it on its own, it is worth checking whether the audience can associate it with the brand in the intended context.

Also known as

Pictorial mark, isotipo

Topics

[Brand and branding](https://www.zorraquino.com/en/dictionary/category/marca-y-branding)

## Related concepts

- [Distinctive brand assets](https://www.zorraquino.com/en/dictionary/distinctive-brand-assets)
- [Brand guidelines](https://www.zorraquino.com/en/dictionary/branding/corporate-identity-manual.html)
- [Audio branding](https://www.zorraquino.com/en/dictionary/branding/audiobranding.html)