# Minimum size: what it is and how it works · Zorraquino
> Minimum size is the smallest dimension at which a brand mark can be reproduced without losing legibility, as set out in its identity guidelines.
URL: https://www.zorraquino.com/en/dictionary/branding/minimum-reproduction-size.html

# Minimum size

Minimum size is the smallest dimension at which a brand mark can be reproduced without losing legibility or recognition, as set out in its identity guidelines

What it means, how it is used and where it comes up, with its related concepts.

[The whole glossary](https://www.zorraquino.com/en/dictionary)

## What it is and how it works

It is usually stated in millimetres for print and in pixels for screens, and may vary by version: the full lock-up needs more space than a simplified version or the symbol alone.

It is one of the basic rules for applying a visual identity, together with clear space, colours and permitted versions. It matters especially for stationery, labels, embroidery, favicons and app icons, where space is limited. If the mark does not work at small sizes, a dedicated small-scale version is usually created.

Also known as

minimum reproduction size, logo minimum size

Topics

[Brand and branding](https://www.zorraquino.com/en/dictionary/category/marca-y-branding)

## Related concepts

- [Brand guidelines](https://www.zorraquino.com/en/dictionary/branding/corporate-identity-manual.html)
- [Clear space](https://www.zorraquino.com/en/dictionary/branding/protected-area.html)
- [Brand mark](https://www.zorraquino.com/en/dictionary/branding/graphic-mark.html)