# Misbranding: what it is and how it works · Zorraquino
> Misbranding is a term relating to the incorrect or misleading labelling or presentation of a product.
URL: https://www.zorraquino.com/en/dictionary/branding/misbranding.html

# Misbranding

Misbranding is a term relating to the incorrect or misleading labelling or presentation of a product. It may refer to information that misrepresents its nature or characteristics

What it means, how it is used and where it comes up, with its related concepts.

[The whole glossary](https://www.zorraquino.com/en/dictionary)

## What it is and how it works

Its legal meaning depends on the regulatory context and is not automatically equivalent to [trade mark counterfeiting](https://www.zorraquino.com/en/dictionary/branding/falsification.html). In communication, the editorial requirement is to describe the offering accurately and make its conditions visible. An attractive presentation should not conceal information needed to understand what is being purchased.

Also known as

misleading labelling, deceptive labelling

Topics

[Brand and branding](https://www.zorraquino.com/en/dictionary/category/marca-y-branding)

## Related concepts

- [Trade mark counterfeiting](https://www.zorraquino.com/en/dictionary/branding/falsification.html)
- [Impersonation](https://www.zorraquino.com/en/dictionary/branding/identity-theft.html)
- [Brand dilution](https://www.zorraquino.com/en/dictionary/branding/brand-dilution.html)