# Neologism: what it is and how it works · Zorraquino
> A neologism is a new word or a new meaning of a word within a language.
URL: https://www.zorraquino.com/en/dictionary/branding/neologism.html

# Neologism

A neologism is a new word or a new meaning of a word within a language. In naming, the expression is also used for names created by inventing or combining linguistic elements

What it means, how it is used and where it comes up, with its related concepts.

[The whole glossary](https://www.zorraquino.com/en/dictionary)

## What it is and how it works

An invented name may have existing associations or acquire them when pronounced in another language. It does not guarantee domain availability or legal protection. Its assessment should consider meaning, readability, sound and differentiation, as well as how much effort audiences will need to associate it with the offering.

Also known as

invented name, fanciful name

Topics

[Brand and branding](https://www.zorraquino.com/en/dictionary/category/marca-y-branding)

## Related concepts

- [Naming](https://www.zorraquino.com/en/dictionary/branding/naming.html)
- [Brand descriptor](https://www.zorraquino.com/en/dictionary/branding/descriptor.html)
- [Noa](https://www.zorraquino.com/en/dictionary/branding/noa.html)