# Perceived value: what it is and how it works · Zorraquino
> Perceived value is a person's assessment of the benefits of an offering compared with what they must give up to obtain it.
URL: https://www.zorraquino.com/en/dictionary/branding/perceived-value.html

# Perceived value

Perceived value is a person's assessment of the benefits of an offering compared with what they must give up to obtain it

What it means, how it is used and where it comes up, with its related concepts.

[The whole glossary](https://www.zorraquino.com/en/dictionary)

## What it is and how it works

It includes price, time, effort and risk, as well as functional or emotional features. It varies between audiences and situations. Researching this perception helps improve the proposition, the experience and the way its benefits are communicated.

Topics

[Brand and branding](https://www.zorraquino.com/en/dictionary/category/marca-y-branding)

## Related concepts

- [Brand value](https://www.zorraquino.com/en/dictionary/branding/brand-value.html)
- [Brand community](https://www.zorraquino.com/en/dictionary/branding/brand-community.html)
- [Brand activism](https://www.zorraquino.com/en/dictionary/branding/brand-activism.html)