# Personal brand: what it is and how it works · Zorraquino
> A personal brand is the perception and reputation a person builds through their career, behaviour and communication.
URL: https://www.zorraquino.com/en/dictionary/branding/personal-branding.html

# Personal brand

A personal brand is the perception and reputation a person builds through their career, behaviour and communication

What it means, how it is used and where it comes up, with its related concepts.

[The whole glossary](https://www.zorraquino.com/en/dictionary)

## What it is and how it works

Managing it helps to express a recognisable specialism and professional proposition. It should be based on demonstrable skills and experience. Visibility is part of the process, but frequent presence on social media does not replace the credibility of the work done.

Also known as

Personal branding

Topics

[Brand and branding](https://www.zorraquino.com/en/dictionary/category/marca-y-branding)

## Related concepts

- [Brand activism](https://www.zorraquino.com/en/dictionary/branding/brand-activism.html)
- [Brand archetype](https://www.zorraquino.com/en/dictionary/brand-archetype)
- [Brand community](https://www.zorraquino.com/en/dictionary/branding/brand-community.html)