# Reputation analysis: what it is and how it works
> Reputation analysis studies how an organisation's different audiences perceive it and which facts explain that perception.
URL: https://www.zorraquino.com/en/dictionary/branding/reputational-analysis.html

# Reputation analysis

Reputation analysis studies how an organisation's different audiences perceive it and which facts explain that perception

What it means, how it is used and where it comes up, with its related concepts.

[The whole glossary](https://www.zorraquino.com/en/dictionary)

## What it is and how it works

It combines interviews, surveys, media analysis and social listening. It should distinguish awareness, sentiment and trust: a brand can be very well known and poorly regarded. Its results help prioritise changes in behaviour and communication.

Topics

[Brand and branding](https://www.zorraquino.com/en/dictionary/category/marca-y-branding)

## Related concepts

- [Brand awareness](https://www.zorraquino.com/en/dictionary/branding/brand-awareness.html)
- [Brand activism](https://www.zorraquino.com/en/dictionary/branding/brand-activism.html)
- [Brand archetype](https://www.zorraquino.com/en/dictionary/brand-archetype)