# Sensory branding: what it is and how it works · Zorraquino
> Sensory branding uses visual, sound, tactile, olfactory or taste stimuli to express a brand identity.
URL: https://www.zorraquino.com/en/dictionary/branding/sensory-branding.html

# Sensory branding

Sensory branding uses visual, sound, tactile, olfactory or taste stimuli to express a brand identity

What it means, how it is used and where it comes up, with its related concepts.

[The whole glossary](https://www.zorraquino.com/en/dictionary)

## What it is and how it works

It can be applied to packaging, a retail space or a product. The choice of stimuli should reflect the desired experience and the context of use. Sensory overload should be avoided and diverse perception needs taken into account.

Topics

[Brand and branding](https://www.zorraquino.com/en/dictionary/category/marca-y-branding)

## Variants and linked concepts

- **Scent marketing.** Scent marketing uses aromas linked to an experience or brand. It should take into account intensity, context and people's sensitivity.
- **Tactile branding.** Tactile branding considers materials, textures and sensations of touch to express the brand and make use easier.
- **Sensory marketing.** Sensory marketing uses stimuli to shape experiences. When it expresses a consistent identity, it is related to sensory branding.

## Related concepts

- [Brand guidelines](https://www.zorraquino.com/en/dictionary/branding/corporate-identity-manual.html)
- [Verbal identity](https://www.zorraquino.com/en/dictionary/branding/verbal-identity.html)
- [Visual identity](https://www.zorraquino.com/en/dictionary/branding/visual-identity.html)