# Slogan: what it is and how it works · Zorraquino
> A slogan is a short phrase that condenses a communication idea and makes it easier to remember.
URL: https://www.zorraquino.com/en/dictionary/branding/slogan.html

# Slogan

A slogan is a short phrase that condenses a communication idea and makes it easier to remember

What it means, how it is used and where it comes up, with its related concepts.

[The whole glossary](https://www.zorraquino.com/en/dictionary)

## What it is and how it works

It can accompany a campaign, a product or a brand over a long period. Its effectiveness depends on clarity, its connection with the proposition and consistent use. Verbal originality helps when it reinforces the meaning and does not get in the way of understanding.

Topics

[Brand and branding](https://www.zorraquino.com/en/dictionary/category/marca-y-branding)

## Related concepts

- [Claim](https://www.zorraquino.com/en/dictionary/branding/claim.html)
- [Copywriting](https://www.zorraquino.com/en/dictionary/internet/copywriter.html)
- [Content design](https://www.zorraquino.com/en/dictionary/content-design)