# Sub-brand: what it is and how it works · Zorraquino
> A sub-brand identifies a distinct offering while keeping a recognisable relationship with a parent brand.
URL: https://www.zorraquino.com/en/dictionary/branding/sub-brand.html

# Sub-brand

A sub-brand identifies a distinct offering while keeping a recognisable relationship with a parent brand

What it means, how it is used and where it comes up, with its related concepts.

[The whole glossary](https://www.zorraquino.com/en/dictionary)

## What it is and how it works

It can help organise segments, features or service levels. Creating one needs a clear role within the portfolio. Adding sub-brands without a relevant difference can increase management costs and make the offering harder to understand.

Topics

[Brand and branding](https://www.zorraquino.com/en/dictionary/category/marca-y-branding)

## Related concepts

- [Brand architecture](https://www.zorraquino.com/en/dictionary/branding/branch-architecture.html)
- [Brand portfolio](https://www.zorraquino.com/en/dictionary/branding/brand-portfolio.html)
- [Brand governance](https://www.zorraquino.com/en/dictionary/brand-governance)