# Taboo: what it is and how it works · Zorraquino
> A taboo is a word, image or association subject to restriction or rejection within a cultural context.
URL: https://www.zorraquino.com/en/dictionary/branding/taboo.html

# Taboo

A taboo is a word, image or association subject to restriction or rejection within a cultural context. In naming, it matters because of the meanings a name may acquire when used in different environments

What it means, how it is used and where it comes up, with its related concepts.

[The whole glossary](https://www.zorraquino.com/en/dictionary)

## What it is and how it works

Identifying it requires listening to people who know those contexts, without treating a culture as a uniform group. A review reduces uncertainty but does not certify universal acceptance. The term noa is used in some areas of naming to describe a favourable result within the scope analysed.

Topics

[Brand and branding](https://www.zorraquino.com/en/dictionary/category/marca-y-branding)

## Related concepts

- [Noa](https://www.zorraquino.com/en/dictionary/branding/noa.html)
- [Naming](https://www.zorraquino.com/en/dictionary/branding/naming.html)
- [Cacophony](https://www.zorraquino.com/en/dictionary/branding/cacophony.html)