# White paper: what it is and how it works · Zorraquino
> A white paper is a document that sets out a problem and a proposed solution with arguments, explanations and evidence.
URL: https://www.zorraquino.com/en/dictionary/branding/whitepaper.html

# White paper

A white paper is a document that sets out a problem and a proposed solution with arguments, explanations and evidence

What it means, how it is used and where it comes up, with its related concepts.

[The whole glossary](https://www.zorraquino.com/en/dictionary)

## What it is and how it works

In B2B settings it can help people understand a technology or a complex decision. It should distinguish information, interpretation and commercial promotion. Its usefulness depends on the depth and credibility of its content, not on requiring a form to download it.

Topics

[Marketing and sales](https://www.zorraquino.com/en/dictionary/category/marketing-y-ventas)

## Related concepts

- [B2B](https://www.zorraquino.com/en/dictionary/digital-marketing/b2b.html)
- [User-generated content](https://www.zorraquino.com/en/dictionary/digital-marketing/user-generated-content.html)
- [Account-based marketing](https://www.zorraquino.com/en/dictionary/account-based-marketing)