# Business experimentation: what it is and how it works
> Business experimentation tests hypotheses through trials designed to produce useful evidence before scaling up an investment.
URL: https://www.zorraquino.com/en/dictionary/business-experimentation

# Business experimentation

Business experimentation tests hypotheses through trials designed to produce useful evidence before scaling up an investment

What it means, how it is used and where it comes up, with its related concepts.

[The whole glossary](https://www.zorraquino.com/en/dictionary)

## What it is and how it works

It defines what is to be learnt, how it will be observed and which decisions will depend on the result. It can use prototypes, pilots or controlled experiments. Negative results should also be recorded, and not every signal should be reinterpreted as validation.

Topics

[Strategic design and innovation](https://www.zorraquino.com/en/dictionary/category/diseno-estrategico-e-innovacion)

## Related concepts

- [Build-measure-learn](https://www.zorraquino.com/en/dictionary/lean/build-measure-learn.html)
- [Business model](https://www.zorraquino.com/en/dictionary/business-model)
- [Strategic design](https://www.zorraquino.com/en/dictionary/ux/strategic-design.html)