# Strategic design and innovation · Glossary · Zorraquino
> Methods and tools for understanding challenges, exploring alternatives and testing new proposals. Includes business models, design thinking and experimentation.
URL: https://www.zorraquino.com/en/dictionary/category/diseno-estrategico-e-innovacion

# Strategic design and innovation

56 terms, explained one by one

Methods and tools for understanding challenges, exploring alternatives and testing new proposals. Includes business models, design thinking and experimentation.

[The whole glossary](https://www.zorraquino.com/en/dictionary)

## #

- [4MsThe 4Ms are a way of classifying the possible causes of a problem in a production process into four categories: manpower, machines, methods and materials.](https://www.zorraquino.com/en/dictionary/lean/4m.html)
- [5S5S is a workplace organisation method from Japanese industry based on five steps: sort, set in order, shine, standardise and sustain.](https://www.zorraquino.com/en/dictionary/lean/5s.html)

## B

- [BenchmarkingBenchmarking compares practices, experiences or results to identify opportunities for improvement using common criteria.](https://www.zorraquino.com/en/dictionary/branding/benchmarking.html)
- [BrainstormingBrainstorming is a group idea-generation technique that separates initial exploration from later evaluation.](https://www.zorraquino.com/en/dictionary/lean/brainstorming.html)
- [BriefThe brief brings together the information and criteria that guide a design, brand or communication project.](https://www.zorraquino.com/en/dictionary/digital-marketing/briefing.html)
- [Build-measure-learnBuild-measure-learn is an experimentation loop that turns a business hypothesis into a test and uses its results to make decisions.](https://www.zorraquino.com/en/dictionary/lean/build-measure-learn.html)
- [Business experimentationBusiness experimentation tests hypotheses through trials designed to produce useful evidence before scaling up an investment.](https://www.zorraquino.com/en/dictionary/business-experimentation)
- [Business modelA business model explains how an organisation creates value for its customers and how it obtains the resources to sustain that activity.](https://www.zorraquino.com/en/dictionary/business-model)
- [Business model canvasThe business model canvas is a nine-block template for representing how a business creates, delivers and captures value.](https://www.zorraquino.com/en/dictionary/lean/business-model-canvas.html)

## C

- [Co-creationCo-creation involves different stakeholders in generating and developing a solution.](https://www.zorraquino.com/en/dictionary/co-creation)
- [Competitive advantageA competitive advantage is a capability or condition that makes it possible to offer value or generate results in a way that other alternatives find hard to match.](https://www.zorraquino.com/en/dictionary/digital-marketing/competitive-advantage.html)
- [Continuous improvement processContinuous improvement systematically organises changes and learning to improve a process, product or service. It combines observation, intervention and evaluation of results.](https://www.zorraquino.com/en/dictionary/lean/continual-improvement-process.html)
- [Core businessThe core business is the central activity that explains how a company creates value and sustains itself.](https://www.zorraquino.com/en/dictionary/digital-marketing/core-business.html)
- [CrowdsourcingCrowdsourcing consists of opening a task or challenge to an external community to obtain distributed contributions.](https://www.zorraquino.com/en/dictionary/digital-marketing/crowdsourcing.html)

## D

- [Design sprintA design sprint concentrates definition, ideation, selection, prototyping and testing activities around a challenge.](https://www.zorraquino.com/en/dictionary/design-sprint)
- [Design thinkingDesign thinking is an approach to tackling problems through understanding people, defining the challenge, generating ideas and experimenting.](https://www.zorraquino.com/en/dictionary/digital-marketing/design-thinking.html)
- [Digital transformationDigital transformation is the evolution of an organisation through changes to its business, capabilities, processes and experience, supported by digital technology.](https://www.zorraquino.com/en/dictionary/digital-marketing/digital-transformation.html)
- [Divergent thinkingDivergent thinking explores different possibilities before focusing on an answer.](https://www.zorraquino.com/en/dictionary/divergent-thinking)
- [Double DiamondThe Double Diamond is a Design Council model that represents the exploration and narrowing down of a problem and its possible solutions.](https://www.zorraquino.com/en/dictionary/double-diamond)

## E

- [Early adopterAn early adopter is a person or organisation that adopts a solution in its early stages and tolerates some uncertainty in exchange for a relevant benefit.](https://www.zorraquino.com/en/dictionary/lean/early-adopter.html)

## F

- [Five whysThe five whys is an exploratory technique that chains questions together to investigate the causes of a problem.](https://www.zorraquino.com/en/dictionary/lean/5-why.html)
- [FreemiumFreemium is a business model that combines a free version with additional paid features or conditions.](https://www.zorraquino.com/en/dictionary/digital-marketing/freemium.html)

## G

- [Genchi genbutsuGenchi genbutsu is a Toyota Production System principle of going to where things happen and observing them first-hand to understand a situation before deciding.](https://www.zorraquino.com/en/dictionary/lean/genchi-genbutsu.html)

## H

- [How might weHow might we is a way of framing open challenges as questions beginning «How might we…?» to guide ideation.](https://www.zorraquino.com/en/dictionary/how-might-we)

## J

- [Jobs to be doneJobs to be done is an approach that studies the progress a person is trying to make in a situation and why they choose a solution.](https://www.zorraquino.com/en/dictionary/jobs-to-be-done)

## K

- [Kick-off meetingThe kick-off meeting aligns the people involved before a project starts.](https://www.zorraquino.com/en/dictionary/digital-marketing/kick-off-meeting.html)

## L

- [Lean manufacturingLean manufacturing is a management approach that seeks to improve workflow and reduce activities that do not add value to the outcome. It requires observing processes and learning from problems in their context.](https://www.zorraquino.com/en/dictionary/lean/lean-manufacturing.html)
- [Lean startupLean startup is an approach to developing businesses through hypotheses, experiments and validated learning with customers.](https://www.zorraquino.com/en/dictionary/lean/lean-startup.html)
- [LEGO Serious PlayLEGO Serious Play is a facilitation methodology that uses constructions made with bricks to explore ideas and share interpretations. Participants build a representation of an answer and explain the meaning they give it.](https://www.zorraquino.com/en/dictionary/lean/lego-serious-play.html)

## M

- [Minimum viable productA minimum viable product, or MVP, is the version of an offering that yields relevant learning with the effort needed to test a hypothesis.](https://www.zorraquino.com/en/dictionary/lean/minimum-viable-product.html)

## O

- [Open innovationOpen innovation combines internal and external knowledge and collaboration to develop or apply new solutions.](https://www.zorraquino.com/en/dictionary/open-innovation)
- [Opportunity mapAn opportunity map organises needs and possible areas for intervention to guide the exploration of solutions.](https://www.zorraquino.com/en/dictionary/opportunity-map)
- [Opportunity prioritisationOpportunity prioritisation compares possible initiatives to decide where to commit resources and what to learn first.](https://www.zorraquino.com/en/dictionary/opportunity-prioritisation)

## P

- [PersevereTo persevere, in the lean startup methodology, is to decide to keep the current strategy or product because the data from experiments supports the original hypothesis.](https://www.zorraquino.com/en/dictionary/lean/persevere.html)
- [PivotTo pivot is to change a major hypothesis of a business or product based on what has been learned.](https://www.zorraquino.com/en/dictionary/lean/pivot.html)
- [Product life cycleThe product life cycle describes how an offering evolves from its introduction through growth, maturity and possible decline.](https://www.zorraquino.com/en/dictionary/digital-marketing/product-life-cycle.html)
- [Product-market fitProduct-market fit describes a sufficient match between an offering and the needs of a market to sustain its adoption and use.](https://www.zorraquino.com/en/dictionary/product-market-fit)
- [Proof of conceptA proof of concept, or PoC, checks whether an idea or capability can work under defined conditions.](https://www.zorraquino.com/en/dictionary/proof-of-concept)
- [PrototypingPrototyping creates representations of a solution to explore how it works and learn before committing more resources.](https://www.zorraquino.com/en/dictionary/prototyping)

## R

- [Release early, release oftenRelease early, release often proposes making usable versions available to users and learning through frequent releases. It seeks to shorten the time between a decision and observing its effects.](https://www.zorraquino.com/en/dictionary/lean/release-early-release-often.html)
- [RoadmapA roadmap represents the direction and priorities of an initiative over time.](https://www.zorraquino.com/en/dictionary/digital-marketing/roadmap.html)

## S

- [SCAMPERSCAMPER is an ideation technique that proposes transforming a solution through seven types of question.](https://www.zorraquino.com/en/dictionary/ux/scamper.html)
- [Scope creepScope creep is the gradual growth of a project's scope without an explicit adjustment to resources, deadlines or agreements.](https://www.zorraquino.com/en/dictionary/digital-marketing/scope-creep.html)
- [Service prototypeA service prototype represents part of an experience and its operation to test how it would work with real people.](https://www.zorraquino.com/en/dictionary/service-prototype)
- [SMART goalA SMART goal is formulated using criteria of specificity, measurability, achievability, relevance and timeframe.](https://www.zorraquino.com/en/dictionary/digital-marketing/smart-objective.html)
- [StakeholderA stakeholder is a person or entity that can influence an initiative or be affected by it.](https://www.zorraquino.com/en/dictionary/internet/stakeholder.html)
- [Stakeholder mapA stakeholder map represents the people and organisations connected with an initiative and the relationships between them.](https://www.zorraquino.com/en/dictionary/stakeholder-map)
- [Strategic designStrategic design applies design methods to guide decisions about the future of an organisation, its offerings and its relationships.](https://www.zorraquino.com/en/dictionary/ux/strategic-design.html)
- [SWOT analysisSWOT analysis organises internal strengths and weaknesses together with external opportunities and threats.](https://www.zorraquino.com/en/dictionary/digital-marketing/dafo.html)
- [Systemic designSystemic design tackles problems by considering the relationships, dependencies and effects between multiple actors and elements.](https://www.zorraquino.com/en/dictionary/systemic-design)
- [Systems thinkingSystems thinking analyses how relationships between elements produce behaviours and outcomes in a whole.](https://www.zorraquino.com/en/dictionary/systems-thinking)

## T

- [Think tankA think tank is an organisation that researches and produces analysis and proposals on public policy, economics, society or technology with the aim of influencing debate and decision-making.](https://www.zorraquino.com/en/dictionary/lean/think-tank.html)

## V

- [Value propositionThe value proposition explains what relevant benefit a solution offers, to whom, and why it deserves to be chosen.](https://www.zorraquino.com/en/dictionary/value-proposition)
- [Value proposition canvasThe value proposition canvas is a Strategyzer tool for relating a customer's needs to the value of an offering.](https://www.zorraquino.com/en/dictionary/value-proposition-canvas)

## W

- [WasteWaste, in lean thinking, is any activity that consumes resources without adding value from the customer’s point of view.](https://www.zorraquino.com/en/dictionary/lean/waste.html)
- [WorkshopA workshop is a participatory working session designed to produce a specific outcome through guided activities.](https://www.zorraquino.com/en/dictionary/lean/workshop.html)