# SEO, content and GEO · Glossary · Zorraquino > Concepts for making content accessible, understandable and useful in search and generative answers. Includes architecture, metadata and measurement. URL: https://www.zorraquino.com/en/dictionary/category/seo-contenidos-y-geo # SEO, content and GEO 44 terms, explained one by one Concepts for making content accessible, understandable and useful in search and generative answers. Includes architecture, metadata and measurement. [The whole glossary](https://www.zorraquino.com/en/dictionary) ## # - [404 errorThe 404 error is an HTTP response indicating that the server cannot find the requested resource.](https://www.zorraquino.com/en/dictionary/internet/error-404.html) ## A - [AEOAEO, or answer engine optimisation, is a term used for improving the presence of content in systems that provide direct answers.](https://www.zorraquino.com/en/dictionary/aeo) - [Alt textAlt text describes the function or relevant content of an image when it cannot be seen.](https://www.zorraquino.com/en/dictionary/internet/alt-attribute.html) - [Anchor textAnchor text is the visible text of a link that helps people understand the destination before opening it.](https://www.zorraquino.com/en/dictionary/internet/anchor-text.html) ## B - [BacklinkA backlink is a link from another page or site to one of your own URLs.](https://www.zorraquino.com/en/dictionary/digital-marketing/backlinks.html) - [Broken linkA broken link leads to a resource that cannot be retrieved properly at the time it is requested.](https://www.zorraquino.com/en/dictionary/internet/broken-link.html) ## C - [Canonical URLThe canonical URL is the version proposed as the main one among duplicate or very similar pages.](https://www.zorraquino.com/en/dictionary/digital-marketing/canonical-label.html) - [Core Web VitalsCore Web Vitals are a set of web experience metrics focused on loading, responsiveness and visual stability.](https://www.zorraquino.com/en/dictionary/core-web-vitals) ## D - [Duplicate contentDuplicate content occurs when the same information, or a very similar version, is accessible from several URLs.](https://www.zorraquino.com/en/dictionary/internet/duplicated-content.html) ## E - [Entity in SEOAn entity in SEO is an identifiable person, organisation, place or concept to which characteristics and relationships are attributed.](https://www.zorraquino.com/en/dictionary/seo-entity) - [Evergreen contentEvergreen content addresses questions or needs that remain useful over a long period.](https://www.zorraquino.com/en/dictionary/digital-marketing/evergreen.html) ## F - [Featured snippetA featured snippet is a search format that presents an answer extracted from a page together with its source.](https://www.zorraquino.com/en/dictionary/ux/featured-snippets.html) ## G - [Generative searchGenerative search combines information retrieval and answer generation to help resolve a query.](https://www.zorraquino.com/en/dictionary/generative-search) - [GEOGEO, or generative engine optimisation, brings together practices aimed at improving the presence of an organisation and its content in the answers of generative systems.](https://www.zorraquino.com/en/dictionary/geo) - [Google Search ConsoleGoogle Search Console is a tool for seeing how Google discovers, indexes and displays a site in its results.](https://www.zorraquino.com/en/dictionary/digital-marketing/search-console.html) ## H - [H1The H1 is the first-level HTML heading that identifies the main topic of a page.](https://www.zorraquino.com/en/dictionary/internet/h1.html) - [HreflangHreflang tells compatible search engines which versions of a page are intended for different languages or regions.](https://www.zorraquino.com/en/dictionary/technology/hreflang.html) ## I - [IndexabilityIndexability is whether a page meets the conditions needed to be added to a search engine's index.](https://www.zorraquino.com/en/dictionary/digital-marketing/indexability.html) - [Internal linkingInternal linking connects pages within the same site to support navigation, discovery and understanding of relationships.](https://www.zorraquino.com/en/dictionary/internal-linking) ## K - [KeywordA keyword is a term or phrase used to analyse and target searches related to a need.](https://www.zorraquino.com/en/dictionary/digital-marketing/keywords.html) ## L - [Link buildingLink building aims to obtain relevant external links that help a site to be discovered and referenced.](https://www.zorraquino.com/en/dictionary/digital-marketing/link-building.html) - [Local SEOLocal SEO improves a business's presence for queries related to a location or service area.](https://www.zorraquino.com/en/dictionary/local-seo) - [Long-tail keywordA long-tail keyword is a specific query that belongs to the less frequent part of the search distribution.](https://www.zorraquino.com/en/dictionary/digital-marketing/long-tail-keyword.html) ## M - [Meta descriptionThe meta description is a summary of a page's content included in its HTML metadata.](https://www.zorraquino.com/en/dictionary/internet/meta-description.html) ## N - [NofollowNofollow is a value of the rel attribute that provides information about a link's relationship with its destination.](https://www.zorraquino.com/en/dictionary/digital-marketing/nofollow.html) - [NoindexNoindex is a directive that asks compatible search engines not to include a page in their results.](https://www.zorraquino.com/en/dictionary/digital-marketing/noindex.html) ## O - [Off-page SEOOff-page SEO groups activities related to external signals and references to a site that can contribute to its visibility.](https://www.zorraquino.com/en/dictionary/internet/off-site-seo.html) - [On-page SEOOn-page SEO improves a page's content and elements to make it easier to understand and to meet a search intent.](https://www.zorraquino.com/en/dictionary/internet/on-site-seo.html) - [Organic trafficOrganic traffic covers visits from unpaid search results, as classified by the analytics tool.](https://www.zorraquino.com/en/dictionary/digital-marketing/organic-traffic.html) ## P - [PageRankPageRank is a link analysis method developed to estimate the relative importance of pages within a network.](https://www.zorraquino.com/en/dictionary/digital-marketing/google-pagerank.html) ## R - [Rich resultA rich result is a search presentation that adds information or elements to a standard link.](https://www.zorraquino.com/en/dictionary/digital-marketing/rich-snippets.html) - [Robots.txtRobots.txt is a file that tells compatible crawlers which paths they may or may not crawl.](https://www.zorraquino.com/en/dictionary/internet/robots-txt.html) ## S - [Search intentSearch intent is the need a person is trying to meet when they make a query.](https://www.zorraquino.com/en/dictionary/search-intent) - [SEMSEM describes search engine marketing and, in common professional usage, usually refers to search advertising.](https://www.zorraquino.com/en/dictionary/digital-marketing/search-engine-marketing.html) - [SEOSEO improves a site and its content so that search engines can discover, understand and show them for relevant queries.](https://www.zorraquino.com/en/dictionary/digital-marketing/search-engine-optimization.html) - [SEO cannibalisationSEO cannibalisation describes situations in which several pages on the same site compete unclearly for a similar search intent.](https://www.zorraquino.com/en/dictionary/keyword-cannibalisation) - [SEO titleThe title is the document title defined in HTML and one of the signals search engines use to present a page.](https://www.zorraquino.com/en/dictionary/digital-marketing/meta-title.html) - [SERPA SERP is the results page a search engine displays for a query.](https://www.zorraquino.com/en/dictionary/digital-marketing/serp.html) - [Structured dataStructured data describes entities and relationships using a vocabulary and a format that systems can interpret.](https://www.zorraquino.com/en/dictionary/internet/structured-data.html) ## T - [Topical authorityTopical authority describes the perceived expertise and reliability of a source in a given field.](https://www.zorraquino.com/en/dictionary/topical-authority) ## U - [URLA URL is the address that identifies where a resource is located and how to access it.](https://www.zorraquino.com/en/dictionary/internet/url.html) ## W - [Web crawlerA web crawler is a program that moves through internet resources to discover and process information.](https://www.zorraquino.com/en/dictionary/internet/web-crawler.html) - [Web performance optimisationWeb performance optimisation, or WPO, improves the loading, responsiveness and stability of a digital experience.](https://www.zorraquino.com/en/dictionary/internet/web-performance-optimization-wpo.html) ## X - [XML sitemapAn XML sitemap tells search engines which URLs the site considers relevant for crawling.](https://www.zorraquino.com/en/dictionary/internet/sitemap.html)