# Trends and foresight · Glossary · Zorraquino
> Tools for interpreting change and exploring possible futures. Includes signals, scenarios and methods for connecting research with strategic decisions.
URL: https://www.zorraquino.com/en/dictionary/category/tendencias-y-prospectiva

# Trends and foresight

19 terms, explained one by one

Tools for interpreting change and exploring possible futures. Includes signals, scenarios and methods for connecting research with strategic decisions.

[The whole glossary](https://www.zorraquino.com/en/dictionary)

## B

- [BackcastingBackcasting starts from a desired future and works backwards to identify the conditions and actions needed to reach it.](https://www.zorraquino.com/en/dictionary/backcasting)

## C

- [CoolhuntingCoolhunting identifies emerging expressions of styles, practices and behaviours that may be relevant to consumption and culture.](https://www.zorraquino.com/en/dictionary/coolhunting)
- [Critical uncertaintyA critical uncertainty is an issue whose development is uncertain and whose outcome could significantly change a decision or a system.](https://www.zorraquino.com/en/dictionary/critical-uncertainty)
- [Cultural intelligenceCultural intelligence analyses codes, values and social tensions to understand how meanings are constructed in a context.](https://www.zorraquino.com/en/dictionary/cultural-intelligence)
- [Cultural tensionA cultural tension is a contradiction or friction between values, expectations and practices present in a society or group.](https://www.zorraquino.com/en/dictionary/cultural-tension)

## D

- [Driver of changeA driver of change is a force or condition that contributes to transforming a system, market or behaviour.](https://www.zorraquino.com/en/dictionary/driver-of-change)

## F

- [Future scenarioA future scenario is a coherent description of how a situation could evolve under certain assumptions.](https://www.zorraquino.com/en/dictionary/future-scenario)
- [Futures designFutures design uses design methods to explore possible future situations and make them tangible.](https://www.zorraquino.com/en/dictionary/futures-design)

## H

- [Horizon scanningHorizon scanning is the systematic observation of the environment to identify relevant changes, signals and emerging issues.](https://www.zorraquino.com/en/dictionary/horizon-scanning)

## M

- [MegatrendA megatrend is a broad, sustained transformation that affects many sectors, regions or ways of life.](https://www.zorraquino.com/en/dictionary/digital-marketing/macrotrend.html)
- [MicrotrendA microtrend is a recognisable change in a specific group, practice or context that may have limited reach.](https://www.zorraquino.com/en/dictionary/digital-marketing/microtrend.html)

## P

- [Preferable futureA preferable future is a future situation that a group considers desirable according to explicit values and criteria.](https://www.zorraquino.com/en/dictionary/preferable-future)

## S

- [Speculative designSpeculative design builds proposals that make it possible to question assumptions and explore the consequences of possible futures.](https://www.zorraquino.com/en/dictionary/speculative-design)
- [Strategic foresightStrategic foresight explores possible futures to improve present decisions and prepare an organisation for uncertainty.](https://www.zorraquino.com/en/dictionary/strategic-foresight)
- [Strategic stress testA strategic stress test examines how a strategy would hold up under adverse conditions or alternative futures.](https://www.zorraquino.com/en/dictionary/strategic-stress-test)

## T

- [TrendA trend is a direction of change recognised from signals and behaviours observed over a period.](https://www.zorraquino.com/en/dictionary/digital-marketing/trend.html)
- [Trend analystA trend analyst identifies and interprets changes in order to assess their possible implications for an organisation or market.](https://www.zorraquino.com/en/dictionary/digital-marketing/trend-analyst.html)
- [Trend radarA trend radar organises signals and changes to visualise their relevance, time horizon and implications for an organisation.](https://www.zorraquino.com/en/dictionary/trend-radar)

## W

- [Weak signalA weak signal is an early or not yet established indication of a possible change whose meaning is still uncertain.](https://www.zorraquino.com/en/dictionary/weak-signal)