# Concept test: what it is and how it works · Zorraquino
> A concept test explores how an audience interprets and values a proposition before it is fully developed.
URL: https://www.zorraquino.com/en/dictionary/concept-testing

# Concept test

A concept test explores how an audience interprets and values a proposition before it is fully developed

What it means, how it is used and where it comes up, with its related concepts.

[The whole glossary](https://www.zorraquino.com/en/dictionary)

## What it is and how it works

It can study understanding, relevance, differentiation and doubts. It should present the proposition without leading responses and distinguish stated interest from buying behaviour. Its results guide later improvements and experiments, but do not guarantee commercial demand.

Topics

[Research and insights](https://www.zorraquino.com/en/dictionary/category/investigacion-e-insights)

## Related concepts

- [Sentiment analysis](https://www.zorraquino.com/en/dictionary/sentiment-analysis)
- [Thematic analysis](https://www.zorraquino.com/en/dictionary/thematic-analysis)
- [Buyer persona](https://www.zorraquino.com/en/dictionary/digital-marketing/buyer-persona.html)