# Coolhunting: what it is and how it works · Zorraquino
> Coolhunting identifies emerging expressions of styles, practices and behaviours that may be relevant to consumption and culture.
URL: https://www.zorraquino.com/en/dictionary/coolhunting

# Coolhunting

Coolhunting identifies emerging expressions of styles, practices and behaviours that may be relevant to consumption and culture

What it means, how it is used and where it comes up, with its related concepts.

[The whole glossary](https://www.zorraquino.com/en/dictionary)

## What it is and how it works

It combines observation and contextual analysis. It should distinguish novelty, visibility and lasting change. Applying it strategically requires connecting findings with audience needs and opportunities, rather than reducing it to a collection of eye-catching references.

Topics

[Trends and foresight](https://www.zorraquino.com/en/dictionary/category/tendencias-y-prospectiva)

## Related concepts

- [Strategic foresight](https://www.zorraquino.com/en/dictionary/strategic-foresight)
- [Trend analyst](https://www.zorraquino.com/en/dictionary/digital-marketing/trend-analyst.html)
- [Backcasting](https://www.zorraquino.com/en/dictionary/backcasting)