# Cultural intelligence: what it is and how it works
> Cultural intelligence analyses codes, values and social tensions to understand how meanings are constructed in a context.
URL: https://www.zorraquino.com/en/dictionary/cultural-intelligence

# Cultural intelligence

Cultural intelligence analyses codes, values and social tensions to understand how meanings are constructed in a context

What it means, how it is used and where it comes up, with its related concepts.

[The whole glossary](https://www.zorraquino.com/en/dictionary)

## What it is and how it works

In brand strategy it helps to interpret change and avoid superficial readings of an audience. It requires diverse sources and attention to internal differences. A popular reference can mean different things to different groups.

Topics

[Trends and foresight](https://www.zorraquino.com/en/dictionary/category/tendencias-y-prospectiva)

## Related concepts

- [Cultural tension](https://www.zorraquino.com/en/dictionary/cultural-tension)
- [Driver of change](https://www.zorraquino.com/en/dictionary/driver-of-change)
- [Trend analyst](https://www.zorraquino.com/en/dictionary/digital-marketing/trend-analyst.html)