# Cultural tension: what it is and how it works · Zorraquino
> A cultural tension is a contradiction or friction between values, expectations and practices present in a society or group.
URL: https://www.zorraquino.com/en/dictionary/cultural-tension

# Cultural tension

A cultural tension is a contradiction or friction between values, expectations and practices present in a society or group

What it means, how it is used and where it comes up, with its related concepts.

[The whole glossary](https://www.zorraquino.com/en/dictionary)

## What it is and how it works

It can reveal unmet needs and opportunities for research. For example, the desire for convenience can coexist with concern about environmental impact. Identifying a tension does not justify claiming that an entire generation thinks the same way.

Topics

[Trends and foresight](https://www.zorraquino.com/en/dictionary/category/tendencias-y-prospectiva)

## Related concepts

- [Cultural intelligence](https://www.zorraquino.com/en/dictionary/cultural-intelligence)
- [Driver of change](https://www.zorraquino.com/en/dictionary/driver-of-change)
- [Trend analyst](https://www.zorraquino.com/en/dictionary/digital-marketing/trend-analyst.html)