# Demand capture: what it is and how it works · Zorraquino
> Demand capture makes it easier for people or organisations with an active need to find and choose an offering.
URL: https://www.zorraquino.com/en/dictionary/demand-capture

# Demand capture

Demand capture makes it easier for people or organisations with an active need to find and choose an offering

What it means, how it is used and where it comes up, with its related concepts.

[The whole glossary](https://www.zorraquino.com/en/dictionary)

## What it is and how it works

It can rely on search, comparison and sales contact. It should answer relevant questions and reduce friction in the buying process. It complements demand generation, which works on awareness and interest before active searching begins.

Topics

[Marketing and sales](https://www.zorraquino.com/en/dictionary/category/marketing-y-ventas)

## Related concepts

- [Demand generation](https://www.zorraquino.com/en/dictionary/demand-generation)
- [Account-based marketing](https://www.zorraquino.com/en/dictionary/account-based-marketing)
- [AIDA](https://www.zorraquino.com/en/dictionary/digital-marketing/aida.html)