# Demand generation: what it is and how it works · Zorraquino
> Demand generation builds awareness of and interest in a need, a category or a proposition.
URL: https://www.zorraquino.com/en/dictionary/demand-generation

# Demand generation

Demand generation builds awareness of and interest in a need, a category or a proposition

What it means, how it is used and where it comes up, with its related concepts.

[The whole glossary](https://www.zorraquino.com/en/dictionary)

## What it is and how it works

It can combine content, experiences and brand communication. Its effect may appear before there is any explicit purchase intent. Signs of progress and business results should be evaluated without reducing it to completed forms alone.

Topics

[Marketing and sales](https://www.zorraquino.com/en/dictionary/category/marketing-y-ventas)

## Related concepts

- [Demand capture](https://www.zorraquino.com/en/dictionary/demand-capture)
- [Communication strategy](https://www.zorraquino.com/en/dictionary/advertising/communication-strategy.html)
- [Content marketing](https://www.zorraquino.com/en/dictionary/digital-marketing/content-marketing.html)