# Accelerated Mobile Pages (AMP): what it is and how it works
> AMP, or Accelerated Mobile Pages, is a framework for creating pages with restrictions and components focused on performance.
URL: https://www.zorraquino.com/en/dictionary/digital-marketing/accelerated-mobile-pages.html

# Accelerated Mobile Pages (AMP)

AMP, or Accelerated Mobile Pages, is a framework for creating pages with restrictions and components focused on performance. It had a prominent role in news publishing and mobile content

What it means, how it is used and where it comes up, with its related concepts.

[The whole glossary](https://www.zorraquino.com/en/dictionary)

## What it is and how it works

It is not a general requirement for a page to be fast or appear in search engines. The decision to maintain it depends on the implementation and content. A migration should preserve URLs or redirect them to useful equivalents, maintain consistent indexing signals and check that people can access the same information.

Also known as

AMP

Topics

[Marketing and sales](https://www.zorraquino.com/en/dictionary/category/marketing-y-ventas)

## Related concepts

- [Web performance optimisation](https://www.zorraquino.com/en/dictionary/internet/web-performance-optimization-wpo.html)
- [Core Web Vitals](https://www.zorraquino.com/en/dictionary/core-web-vitals)