# Ad-Visor: what it is and how it works · Zorraquino
> Ad-Visor is a name used in advertising evaluation. The name alone does not identify a universal method or establish a particular way of measuring effectiveness.
URL: https://www.zorraquino.com/en/dictionary/digital-marketing/ad-visor.html

# Ad-Visor

Ad-Visor is a name used in advertising evaluation. The name alone does not identify a universal method or establish a particular way of measuring effectiveness

What it means, how it is used and where it comes up, with its related concepts.

[The whole glossary](https://www.zorraquino.com/en/dictionary)

## What it is and how it works

Ad evaluation needs to distinguish what is being observed: comprehension, recall, brand attribution or subsequent response. A pretest examines a creative before it is distributed; a post-test analyses results afterwards. Describing a commercial service called Ad-Visor requires its specific terms and methodology, which should not be generalised to all advertising research.

Also known as

Ad pre-testing, Ad post-testing

Topics

[Marketing and sales](https://www.zorraquino.com/en/dictionary/category/marketing-y-ventas)

## Related concepts

- [Brand awareness](https://www.zorraquino.com/en/dictionary/branding/brand-awareness.html)
- [Memorability](https://www.zorraquino.com/en/dictionary/digital-marketing/memorability.html)
- [Survey](https://www.zorraquino.com/en/dictionary/survey)