# AIDA: what it is and how it works · Zorraquino
> AIDA is a communication model that organises a commercial response into attention, interest, desire and action.
URL: https://www.zorraquino.com/en/dictionary/digital-marketing/aida.html

# AIDA

AIDA is a communication model that organises a commercial response into attention, interest, desire and action

What it means, how it is used and where it comes up, with its related concepts.

[The whole glossary](https://www.zorraquino.com/en/dictionary)

## What it is and how it works

It helps check whether a message captures attention, explains value and makes a next step easy. It is a simplification of the decision process. In complex purchases, people may go back, compare options and need different information at various moments.

Topics

[Marketing and sales](https://www.zorraquino.com/en/dictionary/category/marketing-y-ventas)

## Related concepts

- [Communication strategy](https://www.zorraquino.com/en/dictionary/advertising/communication-strategy.html)
- [Account-based marketing](https://www.zorraquino.com/en/dictionary/account-based-marketing)
- [Marketing audit](https://www.zorraquino.com/en/dictionary/digital-marketing/marketing-audit.html)