# App Store: what it is and how it works · Zorraquino
> The App Store is Apple's store for discovering, obtaining and updating applications on its platforms.
URL: https://www.zorraquino.com/en/dictionary/digital-marketing/app-store.html

# App Store

The App Store is Apple's store for discovering, obtaining and updating applications on its platforms. It acts as a distribution channel with requirements for presentation, review and functionality

What it means, how it is used and where it comes up, with its related concepts.

[The whole glossary](https://www.zorraquino.com/en/dictionary)

## What it is and how it works

Publishing an application involves preparing its listing, managing versions and meeting the channel's requirements. This definition does not specify commissions, distribution options or country-specific requirements, which depend on the commercial and regulatory conditions of each release. Product viability also depends on maintenance and the experience it provides after download.

Topics

[Marketing and sales](https://www.zorraquino.com/en/dictionary/category/marketing-y-ventas)

## Related concepts

- [Google Play](https://www.zorraquino.com/en/dictionary/digital-marketing/google-play.html)
- [App store optimisation (ASO)](https://www.zorraquino.com/en/dictionary/internet/aso.html)
- [iOS](https://www.zorraquino.com/en/dictionary/digital-marketing/ios.html)