# Attribution model: what it is and how it works · Zorraquino
> An attribution model establishes how credit for a conversion is shared between interactions or channels.
URL: https://www.zorraquino.com/en/dictionary/digital-marketing/attribution-model.html

# Attribution model

An attribution model establishes how credit for a conversion is shared between interactions or channels

What it means, how it is used and where it comes up, with its related concepts.

[The whole glossary](https://www.zorraquino.com/en/dictionary)

## What it is and how it works

It can follow rules or data-based estimates. Its results depend on the observable information and the model's assumptions. Attributing a conversion to a channel does not prove that the channel caused an incremental result.

Topics

[Marketing and sales](https://www.zorraquino.com/en/dictionary/category/marketing-y-ventas)

## Related concepts

- [Conversion rate](https://www.zorraquino.com/en/dictionary/digital-marketing/conversion-rate.html)
- [A/B test](https://www.zorraquino.com/en/dictionary/digital-marketing/ab-testing.html)
- [Cost per click](https://www.zorraquino.com/en/dictionary/advertising/cost-per-click.html)