# B2C: what it is and how it works · Zorraquino
> B2C describes commercial relationships in which a company sells products or services to end consumers.
URL: https://www.zorraquino.com/en/dictionary/digital-marketing/b2c.html

# B2C

B2C describes commercial relationships in which a company sells products or services to end consumers

What it means, how it is used and where it comes up, with its related concepts.

[The whole glossary](https://www.zorraquino.com/en/dictionary)

## What it is and how it works

The strategy depends on the type of purchase, the context and the value of the offering. It can involve quick decisions or lengthy comparison processes. Understanding needs and friction makes it possible to design suitable experiences beyond a general market classification.

Topics

[Marketing and sales](https://www.zorraquino.com/en/dictionary/category/marketing-y-ventas)

## Related concepts

- [Communication strategy](https://www.zorraquino.com/en/dictionary/advertising/communication-strategy.html)
- [Account-based marketing](https://www.zorraquino.com/en/dictionary/account-based-marketing)
- [AIDA](https://www.zorraquino.com/en/dictionary/digital-marketing/aida.html)