# Baby boomer: what it is and how it works · Zorraquino
> A baby boomer is a member of the generation born, by the most common definition, between 1946 and 1964.
URL: https://www.zorraquino.com/en/dictionary/digital-marketing/baby-boomers.html

# Baby boomer

A baby boomer is a member of the generation born, by the most common definition, between 1946 and 1964, during the rise in births after the Second World War

What it means, how it is used and where it comes up, with its related concepts.

[The whole glossary](https://www.zorraquino.com/en/dictionary)

## What it is and how it works

The dates come mainly from US demography; in Spain the baby boom came somewhat later and is usually placed between the late 1950s and the mid-1970s. Baby boomers precede Generation X.

In marketing they are seen as an economically significant segment, holding a large share of wealth in many countries, and increasingly digital. Even so, generational labels are approximations: within each generation there are major differences in income, health, habits and values, so segmentation should not rely on age or stereotypes alone.

Also known as

Boomer

Topics

[Marketing and sales](https://www.zorraquino.com/en/dictionary/category/marketing-y-ventas)

## Related concepts

- [Generation X](https://www.zorraquino.com/en/dictionary/digital-marketing/generation-x.html)
- [Millennial](https://www.zorraquino.com/en/dictionary/digital-marketing/millennial.html)
- [Market segmentation](https://www.zorraquino.com/en/dictionary/advertising/segmentation.html)