# Backlink: what it is and how it works · Zorraquino
> A backlink is a link from another page or site to one of your own URLs. It can support discovery and traffic and provide a contextual reference.
URL: https://www.zorraquino.com/en/dictionary/digital-marketing/backlinks.html

# Backlink

A backlink is a link from another page or site to one of your own URLs

What it means, how it is used and where it comes up, with its related concepts.

[The whole glossary](https://www.zorraquino.com/en/dictionary)

## What it is and how it works

It can support discovery and traffic and provide a contextual reference. Its value depends on relevance and on the nature of the linking site. Buying or generating links for manipulative purposes can harm the strategy and is no substitute for useful content.

Also known as

Backlinks

Topics

[SEO, content and GEO](https://www.zorraquino.com/en/dictionary/category/seo-contenidos-y-geo)

## Related concepts

- [URL](https://www.zorraquino.com/en/dictionary/internet/url.html)
- [Duplicate content](https://www.zorraquino.com/en/dictionary/internet/duplicated-content.html)
- [Evergreen content](https://www.zorraquino.com/en/dictionary/digital-marketing/evergreen.html)