# Blog spam: what it is and how it works · Zorraquino
> Blog spam involves posting comments, entries or links that make no relevant contribution in order to promote a destination or manipulate its visibility.
URL: https://www.zorraquino.com/en/dictionary/digital-marketing/blog-spam.html

# Blog spam

Blog spam involves posting comments, entries or links that make no relevant contribution in order to promote a destination or manipulate its visibility. It can be posted manually or automatically

What it means, how it is used and where it comes up, with its related concepts.

[The whole glossary](https://www.zorraquino.com/en/dictionary)

## What it is and how it works

Moderation should assess content and behaviour, not just the presence of a link. The attributes ugc, sponsored and [nofollow](https://www.zorraquino.com/en/dictionary/digital-marketing/nofollow.html) describe different link relationships; they do not turn a useless comment into quality content or guarantee how every search engine will treat it. A community needs understandable rules and mechanisms for removing abuse.

Also known as

Comment spam

Topics

[Marketing and sales](https://www.zorraquino.com/en/dictionary/category/marketing-y-ventas)

## Related concepts

- [Nofollow](https://www.zorraquino.com/en/dictionary/digital-marketing/nofollow.html)
- [Spam](https://www.zorraquino.com/en/dictionary/internet/spam.html)
- [Splog](https://www.zorraquino.com/en/dictionary/advertising/splog.html)