# BOFU: what it is and how it works · Zorraquino
> BOFU is the final stage of the conversion funnel, when a person is comparing options and close to buying.
URL: https://www.zorraquino.com/en/dictionary/digital-marketing/bofu.html

# BOFU

BOFU (bottom of the funnel) is the final stage of the conversion funnel, when a person already knows the available options and is close to deciding to buy or sign up

What it means, how it is used and where it comes up, with its related concepts.

[The whole glossary](https://www.zorraquino.com/en/dictionary)

## What it is and how it works

It forms a series with TOFU (top of the funnel, discovery) and MOFU (middle of the funnel, consideration). At this stage content and actions aim to settle final doubts and make the decision easier: demos, free trials, use cases, comparisons, clear information on terms and sales contact.

It is the narrowest part of the funnel, with fewer people but higher intent. The model is a simplification: in practice journeys are not linear and the same person may move back and forth between stages or across several channels.

Also known as

Bottom of the funnel

Topics

[Marketing and sales](https://www.zorraquino.com/en/dictionary/category/marketing-y-ventas)

## Related concepts

- [TOFU (top of the funnel)](https://www.zorraquino.com/en/dictionary/digital-marketing/tofu.html)
- [MOFU (middle of the funnel)](https://www.zorraquino.com/en/dictionary/digital-marketing/mofu.html)
- [Conversion funnel](https://www.zorraquino.com/en/dictionary/digital-marketing/conversion-funnel.html)