# Bounce rate: what it is and how it works · Zorraquino
> Bounce rate measures sessions that do not meet the engagement criteria defined by an analytics tool. Its meaning should be stated when presenting the figure.
URL: https://www.zorraquino.com/en/dictionary/digital-marketing/bounce-rate.html

# Bounce rate

Bounce rate measures sessions that do not meet the engagement criteria defined by an analytics tool. Its meaning should be stated when presenting the figure

What it means, how it is used and where it comes up, with its related concepts.

[The whole glossary](https://www.zorraquino.com/en/dictionary)

## What it is and how it works

In GA4, it is the complement of the engagement rate. The time threshold for engaged sessions is configurable; it should not be presented as a universal fixed limit. Nor is it equivalent to the bounce rate in Universal Analytics. A session with no recorded engagement may have answered a query, so the percentage needs context.

Topics

[Marketing and sales](https://www.zorraquino.com/en/dictionary/category/marketing-y-ventas)

## Related concepts

- [Web analytics](https://www.zorraquino.com/en/dictionary/digital-marketing/web-analytics.html)
- [Time on page](https://www.zorraquino.com/en/dictionary/internet/time-on-page.html)
- [Engagement metric](https://www.zorraquino.com/en/dictionary/digital-marketing/engagement-metric.html)