# Bounced emails: what it is and how it works · Zorraquino
> Bounced emails are messages that could not be delivered and for which the email system records a failure.
URL: https://www.zorraquino.com/en/dictionary/digital-marketing/bounced-emails.html

# Bounced emails

Bounced emails are messages that could not be delivered and for which the email system records a failure. Causes may be temporary or persistent and should be interpreted using the response code

What it means, how it is used and where it comes up, with its related concepts.

[The whole glossary](https://www.zorraquino.com/en/dictionary)

## What it is and how it works

Managing them includes correcting addresses and suspending sends where appropriate, while retaining the records needed to prevent inappropriate retries. This is different from a bounce in [web analytics](https://www.zorraquino.com/en/dictionary/digital-marketing/web-analytics.html): a session without engagement is defined by the tool and is not automatically equivalent to a single-page visit.

Also known as

Email bounces, Email bounce rate

Topics

[Marketing and sales](https://www.zorraquino.com/en/dictionary/category/marketing-y-ventas)

## Related concepts

- [Hard bounce](https://www.zorraquino.com/en/dictionary/digital-marketing/hard-bounce.html)
- [Soft bounce](https://www.zorraquino.com/en/dictionary/digital-marketing/soft-bounce.html)
- [Email deliverability](https://www.zorraquino.com/en/dictionary/digital-marketing/deliverability.html)