# Brandstreaming: what it is and how it works · Zorraquino
> Brandstreaming is a strategy of keeping a constant flow of brand content across blogs, podcasts, videos and social media.
URL: https://www.zorraquino.com/en/dictionary/digital-marketing/brandstreaming.html

# Brandstreaming

Brandstreaming is a communication strategy of maintaining a constant flow of content about a brand across different digital channels, such as blogs, podcasts, videos and social media

What it means, how it is used and where it comes up, with its related concepts.

[The whole glossary](https://www.zorraquino.com/en/dictionary)

## What it is and how it works

The idea is for the brand to be continuously present where its audience gets information and talks, rather than concentrating communication in one-off campaigns. Each piece reinforces the same attributes and messages, adapted to the format of each channel.

It is an uncommon term that overlaps with more established concepts, such as content marketing or multichannel content strategy. It should not be confused with a brand’s live streaming, although live broadcasts may be part of that flow.

Topics

[Marketing and sales](https://www.zorraquino.com/en/dictionary/category/marketing-y-ventas)

## Related concepts

- [Content marketing](https://www.zorraquino.com/en/dictionary/digital-marketing/content-marketing.html)
- [Multichannel marketing](https://www.zorraquino.com/en/dictionary/digital-marketing/multichannel-marketing.html)
- [Branded content](https://www.zorraquino.com/en/dictionary/digital-marketing/branded-content.html)