# Brief: what it is and how it works · Zorraquino
> The brief brings together the information and criteria that guide a design, brand or communication project.
URL: https://www.zorraquino.com/en/dictionary/digital-marketing/briefing.html

# Brief

The brief brings together the information and criteria that guide a design, brand or communication project

What it means, how it is used and where it comes up, with its related concepts.

[The whole glossary](https://www.zorraquino.com/en/dictionary)

## What it is and how it works

It should clarify the problem, audiences, objectives, scope, constraints and how the result will be evaluated. It is a basis for conversation that can evolve with research. Listing pieces or deliverables without explaining their purpose leaves fundamental decisions unresolved.

Topics

[Strategic design and innovation](https://www.zorraquino.com/en/dictionary/category/diseno-estrategico-e-innovacion)

## Variants and linked concepts

- **Counter-brief.** The counter-brief restates the assignment after analysing it, to confirm objectives, scope and assumptions before moving forward.

## Related concepts

- [Strategic design](https://www.zorraquino.com/en/dictionary/ux/strategic-design.html)
- [Systemic design](https://www.zorraquino.com/en/dictionary/systemic-design)
- [SWOT analysis](https://www.zorraquino.com/en/dictionary/digital-marketing/dafo.html)