# Card sorting: what it is and how it works · Zorraquino
> Card sorting is a research method in which people group content to show how they understand its relationships.
URL: https://www.zorraquino.com/en/dictionary/digital-marketing/card-sorting.html

# Card sorting

Card sorting is a research method in which people group content to show how they understand its relationships

What it means, how it is used and where it comes up, with its related concepts.

[The whole glossary](https://www.zorraquino.com/en/dictionary)

## What it is and how it works

It can be open, with categories created by participants, closed or hybrid. It helps design information architecture. Its results guide a structure, but that structure should then be checked against findability tasks and business needs.

Topics

[Experience and service design](https://www.zorraquino.com/en/dictionary/category/experiencia-y-diseno-de-servicios)

## Related concepts

- [Information architecture](https://www.zorraquino.com/en/dictionary/digital-marketing/information-architecture.html)
- [User research](https://www.zorraquino.com/en/dictionary/ux/user-research.html)
- [Digital accessibility](https://www.zorraquino.com/en/dictionary/digital-accessibility)