# Cashback: what it is and how it works · Zorraquino
> Cashback is a mechanism by which buyers recover part of what they spent, via promotions, rebate platforms or cards.
URL: https://www.zorraquino.com/en/dictionary/digital-marketing/cashback.html

# Cashback

Cashback is a mechanism by which a buyer recovers part of the money spent on a purchase, whether as a brand promotion, through rebate platforms or via their card

What it means, how it is used and where it comes up, with its related concepts.

[The whole glossary](https://www.zorraquino.com/en/dictionary)

## What it is and how it works

The term has several meanings. In promotions, the brand refunds a percentage or a fixed amount after purchase, usually on proof of receipt. On cashback platforms, the website or app earns an affiliate commission from the retailer for each sale it generates and shares part of it with the buyer. Some cards and banks also refund a percentage of spending.

A different meaning, especially in English-speaking countries, is withdrawing cash at a shop till when paying by card, a service also available in Spain at some supermarkets and petrol stations. It is worth making clear which sense is meant in each case.

Also known as

Cash back, Rebate

Topics

[Marketing and sales](https://www.zorraquino.com/en/dictionary/category/marketing-y-ventas)

## Related concepts

- [Affiliate marketing](https://www.zorraquino.com/en/dictionary/digital-marketing/affiliate-marketing.html)
- [Loyalty programmes](https://www.zorraquino.com/en/dictionary/digital-marketing/loyalty-programmes.html)
- [Customer loyalty](https://www.zorraquino.com/en/dictionary/digital-marketing/loyalty.html)