# Channel: what it is and how it works · Zorraquino
> A channel is the route through which a brand reaches its audience to communicate, sell or provide service.
URL: https://www.zorraquino.com/en/dictionary/digital-marketing/channel.html

# Channel

A channel, in marketing and communication, is the route through which a brand reaches its audience, whether to communicate with, sell to or serve it

What it means, how it is used and where it comes up, with its related concepts.

[The whole glossary](https://www.zorraquino.com/en/dictionary)

## What it is and how it works

The term covers different things worth distinguishing: communication channels, such as television, email, social media or the website; sales or distribution channels, such as physical shops, e-commerce, marketplaces or distributors; and service channels, such as phone, chat or messaging.

It differs from a touchpoint, which is each specific moment of interaction between a person and the brand within a channel. The way channels are coordinated gives rise to different approaches: multichannel offers several channels in parallel, while omnichannel aims for a seamless experience when moving from one to another.

Also known as

Marketing channel

Topics

[Marketing and sales](https://www.zorraquino.com/en/dictionary/category/marketing-y-ventas)

## Related concepts

- [Multichannel marketing](https://www.zorraquino.com/en/dictionary/digital-marketing/multichannel-marketing.html)
- [Omnichannel](https://www.zorraquino.com/en/dictionary/digital-marketing/omnichannel.html)
- [Touchpoint](https://www.zorraquino.com/en/dictionary/touchpoint)