# Click: what it is and how it works · Zorraquino
> A click is pressing a mouse or pointing-device button over an on-screen element to select or activate it.
URL: https://www.zorraquino.com/en/dictionary/digital-marketing/click.html

# Click

A click is the act of pressing and releasing a mouse button, or the button of another pointing device, over an on-screen element to select or activate it

What it means, how it is used and where it comes up, with its related concepts.

[The whole glossary](https://www.zorraquino.com/en/dictionary)

## What it is and how it works

Clicking is the basic interaction in desktop interfaces: following a link, ticking a checkbox or submitting a form usually starts with a click. On touchscreens the equivalent is a tap, and many analytics tools record both in the same way.

In digital marketing a click is also a unit of measurement. Metrics such as click-through rate and cost per click are built on it, although a click only shows that someone acted on an element, not that they read, understood or converted. In Spanish the recommended spelling is “clic”.

Also known as

Tap

Topics

[Marketing and sales](https://www.zorraquino.com/en/dictionary/category/marketing-y-ventas)

## Related concepts

- [Click-through](https://www.zorraquino.com/en/dictionary/advertising/clickthrough.html)
- [CTR](https://www.zorraquino.com/en/dictionary/advertising/click-through-rate.html)
- [Cost per click](https://www.zorraquino.com/en/dictionary/advertising/cost-per-click.html)