# Clickstream: what it is and how it works · Zorraquino
> A clickstream is the sequence of interactions recorded while someone navigates a website or application.
URL: https://www.zorraquino.com/en/dictionary/digital-marketing/clickstream.html

# Clickstream

A clickstream is the sequence of interactions recorded while someone navigates a website or application. It can be used to study journeys, page changes and actions configured for tracking

What it means, how it is used and where it comes up, with its related concepts.

[The whole glossary](https://www.zorraquino.com/en/dictionary)

## What it is and how it works

The record always has a defined scope: it depends on the events configured, identifiers and missing information. It does not necessarily reproduce every gesture or a person's entire journey. It helps identify patterns and formulate questions; understanding why someone behaves in a particular way usually also requires [qualitative research](https://www.zorraquino.com/en/dictionary/qualitative-research).

Also known as

Click path, Clickstream data

Topics

[Marketing and sales](https://www.zorraquino.com/en/dictionary/category/marketing-y-ventas)

## Related concepts

- [Navigation paths](https://www.zorraquino.com/en/dictionary/digital-marketing/breadcrumb-trails.html)
- [Web analytics](https://www.zorraquino.com/en/dictionary/digital-marketing/web-analytics.html)
- [Conversion funnel](https://www.zorraquino.com/en/dictionary/digital-marketing/conversion-funnel.html)