# Community manager: what it is and how it works · Zorraquino
> A community manager manages the day-to-day relationship between an organisation and its community in digital media.
URL: https://www.zorraquino.com/en/dictionary/digital-marketing/community-manager.html

# Community manager

A community manager manages the day-to-day relationship between an organisation and its community in digital media. They respond to conversations, moderate, publish content and communicate needs to the responsible teams

What it means, how it is used and where it comes up, with its related concepts.

[The whole glossary](https://www.zorraquino.com/en/dictionary)

## What it is and how it works

The work requires response guidelines, limits on action and escalation routes. It is not simply scheduling posts, nor does it encompass the entire social media strategy. Quality is reflected in the attention given and what the organisation learns from its community, as well as in activity metrics.

Also known as

Social media community manager

Topics

[Marketing and sales](https://www.zorraquino.com/en/dictionary/category/marketing-y-ventas)

## Related concepts

- [Social media](https://www.zorraquino.com/en/dictionary/digital-marketing/social-media.html)
- [AERCO-PSM](https://www.zorraquino.com/en/dictionary/digital-marketing/aerco.html)
- [Social listening](https://www.zorraquino.com/en/dictionary/social-listening)