# Competitive advantage: what it is and how it works
> A competitive advantage is a capability or condition that makes it possible to offer value or generate results in a way that other alternatives find hard to match.
URL: https://www.zorraquino.com/en/dictionary/digital-marketing/competitive-advantage.html

# Competitive advantage

A competitive advantage is a capability or condition that makes it possible to offer value or generate results in a way that other alternatives find hard to match

What it means, how it is used and where it comes up, with its related concepts.

[The whole glossary](https://www.zorraquino.com/en/dictionary)

## What it is and how it works

It can arise from knowledge, costs, relationships, technology, brand or a combination of factors. It should be assessed from the perspective of customer choice and market response. A visible difference is not an advantage if it lacks relevance.

Topics

[Strategic design and innovation](https://www.zorraquino.com/en/dictionary/category/diseno-estrategico-e-innovacion)

## Related concepts

- [Value proposition](https://www.zorraquino.com/en/dictionary/value-proposition)
- [SWOT analysis](https://www.zorraquino.com/en/dictionary/digital-marketing/dafo.html)
- [Benchmarking](https://www.zorraquino.com/en/dictionary/branding/benchmarking.html)